The marketing assistant is simply obliged to love everything new and to have the widest possible outlook. His or her love for the new will help him quickly learn marketing and ultimately bring the maximum benefit both to the person he helps and to the business as a whole. A wide outlook will help marketing consultant to be as independent as possible in solving marketing problems. The marketing assistant is obliged to study a lot of information regarding the market in which his company operates. This is necessary in order to constantly offer different innovative solutions. The bottom line is that innovation along with advertising is the engine of commerce. It is innovation that ensures the interest of consumers to purchase products.
Marketing assistant will only be effective if it can offer innovation. With their help, you can stretch the product life cycle in time and accordingly sell it in larger quantities. An assistant can only propose innovations if he has the widest possible outlook, otherwise he will simply not see new opportunities. As a result, the company will suffer losses and may even be ruined.
If innovations are not offered, then the goods will be sold in small quantities, as a result of which investments in its creation and promotion will not be returned. As a result, the company will suffer losses, and maybe even go bankrupt. In the framework of classical marketing, the value of innovation is not entirely obvious, but in no-marketing, their evidence is 100% visible.
In the no-marketing such a concept as heterogeneity is used, which is the basis of the need and it is created through new items. Gradually, some consumers buy goods and eliminate heterogeneity, and with it satisfy the need. The other part of consumers, who have not yet bought this product, eventually loses the desire to buy it, because, as it no longer sees in their eyes, it is a profitable purchase.
Premise for getting a job of a marketing consultant is analytical mindset and love for working with numbers. After all, those, who do not like the work, usually do not stay long in this position. Other than that, here are important qualities for a marketing assistant.