A marketer is a specialist, who analyzes consumers’ behavior and develops a strategy to promote products among customers. He considers all types of competitive products and highlights the most popular brands, in order to make own product recognisable. Marketing associate examines advertising projects and consumer opinion. One of the main task of the marketer includes analytical work, he summarizes the information received and puts it into the components of PR. Based on the data, the marketer creates messages and choses communicational channels to promote the company's products for which he works. Based on such a wide range of responsibilities, marketers are divided into two types: Analytical marketers (analysts). Their responsibilities include the routine work of gathering information and conducting its analysis. It is analysts who study all strategies of competitors and the dynamics of sales of their products after the start of active advertising. They then summarize the data and provide conclusions to the creatives. Creative marketers (creatives). After receiving the analytical data, they create a concept with which they will promote their products in the consumer market. This is not just a plan for one advertisement; it is a strategy of rebranding, popularization, etc. The marketer creates a new name and new principles for the brand being promoted. But it is important to clearly understand the difference between the advertising manager and the marketer. The latter offers a complete list of recommendations. On their basis, the manager and creates an advertising product.
The direct responsibilities of the marketer are:
The work of a marketer is very multifaceted and interesting. After all, in addition to the complex and painstaking analytical part, you get a lot of adrenaline and the opportunity to express your creative abilities.
A marketer is first of all a comprehensively developed person. He should be able to almost everything.
Good marketer has analytical mind and love for working with numbers. After all, those who do not like the work, usually do not stay long in this position. Attentiveness One inaccuracy may incorrectly reflect all the data, because of which the concept is incorrectly constructed and production will be at a loss. Sociability. Not only figures from warehouses, but also from distributors, and from retail outlets are important. You must be able to agree in such a way that you always know about the level of sales of both your product and competing brands. This quality is also necessary when organizing the work of the interviewers. Stress resistance. Work involves a lot of communication and a lot of responsibility. If you are ready to burst into tears at the slightest increase in voice for you, you will not be a marketer. Creativity and the ability to generate ideas. This is one of the most important qualities. Marketer, based on market trends, should provide recommendations for further product promotion.